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Behavior Gap

Insights into Financial Planning and Investing

Blind Spots Thumbnail

Blind Spots

We all have blind spots, and by definition, you can’t see your own.

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Bigger Than Yours Thumbnail

Bigger Than Yours

We are obsessed with comparing ourselves to others. Build a plan based on you, your goals, your ambitions. You wouldn’t build a plan based on someone else’s goals, they aren’t you.

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Micro-Actions Thumbnail


When tackling big, audacious goals, you don’t need big, audacious actions. All you need is the contagious magic of micro-actions.

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